Marketing and sales
A complete array of marketing and sales services for our products, including eCommerce marketing and access to all relevant channels to market.
01.Sourcing
Deep industry expertise to source and secure innovative performance consumer electronics. A cost-effective, quality and dependable supply and full compliance with safety and environmental regulations.
02.After-sales services
A broad range of after-sales services and support ensuring top-quality standards, fast problem resolution and the ability to establish a positive product experience .
Expertly trained teams providing customer service, repairs and maintenance, on-the-spot training and know-how transfer.
Distribution and logistics
An unmatched logistics infrastructure and distribution centers to transport, store and distribute your products across Asia. Many additional specialized services including: product registration, regulatory support, customs handling, importation, logistics, repackaging, invoicing, cash collection, supply chain management and e-fulfillment.
04.B2C
The B2C segment, that is consumers, is served by the online platform and the Mi Flagship Store in Zurich only. We consider the B2C market as a complementary segment, in which we prioritise branding over volume.
05.B2B
This is our main target group and the focus for the development of our customer offering. We have a complete offering of products, services and solutions with related support.
06.